NG2, FW21 Runway Show
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Producer: Nick Roldan
Creative Producers: Alexis Pfeffer and Sam Stone
Art Direction: Sam Stone
Video: Alex Forcillo
Images: Alex Conradt
Music: Alexis Pfeffer
Graphics: Stasia Lutova
Executive Creative Director: Matt Luckhurst
Producer: Nick Roldan
Creative Producers: Alexis Pfeffer and Sam Stone
Art Direction: Sam Stone
Video: Alex Forcillo
Images: Alex Conradt
Music: Alexis Pfeffer
Graphics: Stasia Lutova
Beginning with a digital collage, 181 is a runway installation that serves as a backdrop for the fashion design of NG2 Studios. The film captures the runway show hosted in LA in early 2022.
This project is part of an on-going series of works exploring visual aesthetics supported by The New Company.
100 Thieves, “The Ascent”
Creative Director: Jesse Fox Hallen
Client: 100 Thieves
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Production: Red Rock Entertainment
Fabrication: Black Cat Creative
Client: 100 Thieves
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Production: Red Rock Entertainment
Fabrication: Black Cat Creative
For the release of their FW22 outerwear clothing line, The New Company partnered with 100 Thieves to create an experiential clothing exhibition.
We wanted to celebrate nature, where the clothes are meant to be worn. To do this we built the space out of the material we use to experience the outdoors, and engage the guests’ sense of sight, touch, smell, and sound.
The space was open for 6 days at the 100 Thieves compound in Culver City, CA for guests to explore.
NYC Marathon Afterparty
Art Director: Jesse Fox Hallen
Client: Nike
Agency: Something Special Studios
Client: Nike
Agency: Something Special Studios
Art Direction for the New York City Marathon afterparty by Nike.
The Next Ones, Brand Activation
Spatial Designer: Jesse Fox Hallen
Client: Nike
Agency: Hovercraft Studio
Client: Nike
Agency: Hovercraft Studio
Spatial Design for a private Nike event celebrating 33 of the best high school football players in the country.
Hotel 58, Brand Activation
Experiential Art Director & Spatial Designer: Jesse Fox Hallen
Client: Nike
Agency: Hovercraft Studio
Client: Nike
Agency: Hovercraft Studio