100 Thieves, “The Ascent”


Creative Director: Jesse Fox Hallen

Client: 100 Thieves
Agency: The New Company
Executive Creative Director: Matt Luckhurst

Production: Red Rock Entertainment
Fabrication: Black Cat Creative

           

For the release of their FW22 outerwear clothing line, The New Company partnered with 100 Thieves to create an experiential clothing exhibition.

We wanted to celebrate nature, where the clothes are meant to be worn. To do this we built the space out of the material we use to experience the outdoors, and engage the guests’ sense of sight, touch, smell, and sound.

The space was open for 6 days at the 100 Thieves compound in Culver City, CA for guests to explore.

   


Mark