Kicks Crew, Brand Campaign

Art Director: Jesse Fox Hallen
Client: Kicks Crew
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Creative Director: Steve Olimpio
To announce Kicks Crew’s signing of Damien Lillard, The New Company filled an ice cream truck with free shoes and merch and brought it back to where it all began -- Brookfield Park, where Dame got his start and still hosts his annual picnic to this day.


