NG2, FW22 Runway Show
Agency: The New Company
Producer: Nick Roldan
Creative Producers: Alexis Pfeffer and Sam Stone
Art Director: Sam Stone
Music: Alexis Pfeffer
Graphics: Stasia Lutova
Producer: Nick Roldan
Creative Producers: Alexis Pfeffer and Sam Stone
Art Director: Sam Stone
Music: Alexis Pfeffer
Graphics: Stasia Lutova
Beginning with a digital collage, 181 is a runway installation that serves as a backdrop for the fashion design of NG2 Studios. The film captures the runway show hosted in LA in early 2022.
Louis Vuitton, SoHo Pop Up
Art Director: Jesse Fox Hallen
Client: Louis Vuitton
Agency: De-Yan
Client: Louis Vuitton
Agency: De-Yan
Series of animations and interactive screen content paired with six lipsticks for Louis Vuittons launch of their first lipstick line.






100 Thieves, “The Ascent”
Creative Director: Jesse Fox Hallen
Client: 100 Thieves
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Production: Red Rock Entertainment
Fabrication: Black Cat Creative
Client: 100 Thieves
Agency: The New Company
Executive Creative Director: Matt Luckhurst
Production: Red Rock Entertainment
Fabrication: Black Cat Creative
For the release of their FW22 outerwear clothing line, The New Company partnered with 100 Thieves to create an experiential clothing exhibition.
We wanted to celebrate nature, where the clothes are meant to be worn. To do this we built the space out of the material we use to experience the outdoors, and engage the guests’ sense of sight, touch, smell, and sound.
The space was open for 6 days at the 100 Thieves compound in Culver City, CA for guests to explore.













Puma x Salehe Bembury
Art Director: Jesse Fox Hallen
Client: Puma
Agency: De-Yan
Client: Puma
Agency: De-Yan
Art Direction for a shoe launch + kit reveal event showcasing a collaboration between Puma & Salehe Bembury.








NYC Marathon Afterparty
Art Director: Jesse Fox Hallen
Client: Nike
Agency: Something Special Studios
Client: Nike
Agency: Something Special Studios
Art Direction for the New York City Marathon afterparty by Nike.




